Who is That
At That Automation Agency, we are more than just an agency—we are your trusted operating partner. Our passion lies in creating tailored workflows and automations that streamline processes, empower teams, and deliver actionable insights.
Our mantra is Return on Time Invested. We’re driven by the goal of helping businesses save time, increase revenue, and do more with less.
By eliminating manual, repetitive tasks, our automations allow your team to focus on high-value work, while we ensure your systems run smoothly in the background. We design and implement custom automation solutions using the cloud-based tools you already rely on. We’ve saved clients millions of minutes (or roughly 700 days), allowing frontline staff to focus on what matters most—growth, strategy, and creativity.
175+
Clients
2,750+
Workflows built
550,000+
How many hours we have saved clients
324+
Tools and apps we have mastered
Your Automation Partner
Chris is the founder of That Automation Agency, with over 15 years of experience helping businesses automate and streamline their operations.
A certified Zapier Expert and strategic operations leader, Chris is passionate about creating efficient, time-saving solutions that help businesses scale effortlessly.
Operations & Growth Specialist
- Former Operating Partner at an investment group, where he helped scale an education business from one to nine companies.
- Led all phases of acquisition, including integration and day-to-day management.
- Regularly stepped in as Interim General Manager to professionalise and streamline operations across new businesses.
- Trusted by senior leaders to solve complex operational challenges and launch new products.
- Specialist in digital transformation, driving operational efficiency and performance improvements.
- Proven track record of turning around underperforming businesses and successfully managing mergers and acquisitions.
Automation & Innovation Leader
- Founded an automation agency in 2014, saving clients millions of minutes through customised automation solutions.
- Certified Zapier Expert and Microsoft Power Platform professional, with deep expertise in automating workflows.
- First Zapier Certified Expert in the APAC region, training hundreds of professionals in automation tools.
- Built thousands of workflows for clients across various industries using tools like Zapier, Power Automate, Typeform, and WordPress.
Mentor & Team Builder
- Actively mentors and advises startups, helping them scale and achieve product-market fit.
- Expert in aligning teams and implementing automation strategies that drive growth and efficiency.
Our Expertise
Certified by Zapier and other software providers, we have deep operational experience across cloud-based platforms and automation solutions.
Fractional COO Services
Turn strategy into execution by leveraging our experience to optimize your business processes for long-term success.
Training & Support
Help your team grow their skills and implement systems with confidence
Our Certification
We’ve achieved expert and partner status across multiple platforms and applications. Whether certified directly by software providers or respected third-party organisations, our credentials assure you that you are working with true experts.
Join our community
We manage the Zapier User Community on Facebook, a leading hub for automation experts and beginners alike. Our community is the go-to destination for sharing insights, asking questions, and discussing advanced Zapier strategies to optimise both business and personal workflows. Join thousands of professionals and enthusiasts who leverage this space to enhance their automation knowledge
9.8k+
Members
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